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Read what others have done to develop clusters and promote networks between
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STORIES FROM OREGON CLUSTERS
STORIES FROM AROUND THE WORLD
STORIES FROM OREGON CLUSTERS
Lane County RV Consortium Best Practices Manual
The Lane County RV Consortium has created a best practices manual which
highlights valuable insights and tools of the RV industry cluster. Please
click on the link below to access the manual.
RV Consortium
Best Practices Manual
___________________________________________________________________ Tourism
& Hospitality Industry Alliance
Coming Together to
Find a Common Vision
Approved by the
Oregon
legislature in August 2003 to provide additional resources for tourism
marketing and distribute lodging tax revenues to the Oregon Tourism
Commission, HB 2267 provided new funds to become available to the tourism
industry in June 2004. Conversations about the new opportunities led Travel
Oregon
’s CEO Todd Davidson to convene a meeting with other Tourism &
Hospitality partners. The first
meeting in late summer 2004 had representatives from eight organizations,
including the Oregon Restaurant Association, the Oregon Lodging Association,
the Oregon Tourism Commission, and several regional Visitor Bureaus.
The ORA provided the lunch and Travel
Oregon
hired facilitators to help the alliance unite around a common purpose and
create a single, unified vision for tourism marketing in
Oregon.Since that first meeting, the
alliance has accomplished a lot. Davidson explains that coming together has
“improved communication within the industry about the opportunities
presented by HB 2267 and helped reconfigure the tourism industry to be more
market-driven and market- responsive. By talking about their individual
programs and policy needs as a group, the alliance has been able to channel
everyone’s output into one vision. Improved communication has changed
tourism and hospitality organizations’ way of thinking about their own
newsletters, educational opportunities, and marketing campaigns.
At the most recent meeting on March 22, 2005 new partners joined,
including AAA, the Oregon Travel Information Council, Oregon State Parks, and
representatives from the Tribes. At
the next meeting on May 11, Travel
Oregon
plans to hire facilitators once again to help the group think about strategies
and tactics for achieving the industry’s vision, discuss policy and product
development, and determine a clearer concept of the branded
Oregon
experience.
For more
information on joining the tourism and hospitality alliance or to hear details
on how to convene a similar alliance within your industry, please contact Scott
West at 503-378-8892.
Food
Industry Leadership
Center
Higher Ed with an Industry Focus
About 10 years ago, a group of
business leaders asked
Portland
State
University
to put together executive education seminars for the food industry.
Starting with a million dollar challenge grant from the Meyer Memorial
Trust and a matched amount from industry, PSU created it’s one of a kind
Food Industry Leadership Center. The FILC which is now 100%
financed by industry, is a leading university-affiliated resource designed by
and tailored to the food, beverage and consumer packaged goods industry.
Through its executive education seminars and academic program for students,
the FILC works to promote education, leadership and research critical to the
food industry cluster.
The FILC works closely with over 3 dozen local and
national trade associations to develop the curriculum for its academic courses
and its on-site training programs are custom-made to fit companies’ needs.
About 40 students per year are enrolled in the week-long executive
education program, “Today’s Managers, Tomorrow’s Leaders,” and
approximately 80 students are enrolled annually in the academic program, which
so far has seen 100% placement into jobs in the food industry.
Executive Director Tom Gillpatrick explains how the program looks for
partnerships across sectors and provides a forum for solving common industry
problems at all parts of the value chain, from grower to grocer.
With more than 400 executive alumni, Gillpatrick believes the FILC
“provides a network for its graduates,” many of whom are now CEOs or high
level executives at national food retail, manufacturing, or distribution
chains. Among the graduates of
this program are the heads of Tillamook Cheese and Fred Meyer.
The FILC continues to provide an excellent example of a
strategic partnership between our state’s strong food industry cluster and
higher ed. The group is gearing up
for its annual Executive Forum in October where 400-500 key industry leaders
will gather to showcase successful business models and best-practices.
For more information about the FILC or how to establish
your own industry specific educational program, please contact Tom
Gillpatrick at 503-725-3775.
Metals
Industry Consortium
Working Together
to Build a Workforce
The Portland
Development Commission’s breakfast about workforce needs first gave Worksystems’ Michele Hicks the idea that a needs assessment of local metals
companies was in order. After
conducting the assessments, she found that the single most important issue
facing the industry was recruitment of qualified employees, with training a
close second. She realized that companies in the metals industry were dealing
with similar workforce issues, but they weren’t talking to each other to
find a common solution. With
the goal of improving the image of the metals industry and recruiting younger,
qualified employees,
PCC
Structurals’ Vice President of Administration and Legal Affairs, Eileen
Drake, and Gunderson, Inc.’s Vice President of Human Resources, Scott Eave,
stepped up to the plate to co-chair the Metals Industry Consortium.
They began by sending out invitations to eight companies as well as
representatives from the PDC, the Oregon Economic and Community Development
Department, Worksystems, Inc., WorkSource
Oregon
, and the local community colleges. Since
March 2004, the membership of the Metals Industry Consortium has grown to
almost 50 organizations, 30 of which regularly attend the MIC’s bimonthly
meetings. Michele recently began
working at Madden Industrial Craftsmen, where she continues to staff the MIC.
When Michele was asked how she drew such a large membership so quickly,
she told us that the interest all came from the companies: “I’ve done very
little recruiting. Metals companies are all facing workforce issues. When they
talk to each other, they end up with our contact info.
The Metals Industry Consortium has been working on establishing
relationships with public schools and community colleges to expose students to
careers in the metals industry and teach younger students the skills required
for the jobs that have been difficult to fill. Smaller groups work within the MIC on the Marketing and Education
Subcommittees and the group is gearing up for its first Metals Career Expo in
May. In fact, the MIC has been so
successful targeting workforce issues that in the near future, the Pacific
Northwest Steel Fabricators Association may expand their steel-only focus and
join the Metals Industry Consortium, which the incoming president of PNSFA,
Drew Park, is all for.
For more
information about joining the Metals Industry Consortium or to hear details on
how to address workforce recruitment within your industry, please contact Michele
Hicks at 971-246-3464.
STORIES FROM AROUND THE WORLD
In "Networks and Clusters: The Yin and Yang of
Rural Development", Stuart A. Rosenfeld describes how the Danish approach
to inter-firm cooperation has been transformed into an international standard
for cluster development. Borrowing elements of the European Network
Program has helped US companies in rural areas to realize gains ranging from
improved product quality to cost savings to increased sales. Learn
more...
Moving the focus from cluster analysis
to cluster implementation, "Best
Practices in the Implementation of Cluster-Focused Strategy" was
prepared for the Research Triangle Regional Partnership Future Clusters
Competitiveness Initiative to document best practices in cluster
implementation globally. Drawing on reports by the US Economic
Development Administration and Regional Technology Strategies, inc. of Chapel
Hill, this report discusses the five most important elements of a cluster
development effort and the specific policies and strategies that have worked
to propel clusters elsewhere. Read
more...
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